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How to start a flower business from scratch!

Updated: Feb 17, 2021

Hey guys my name is Alexis and I have been a florist for the last 6 years. I have a Youtube channel and blog dedicated to helping aspiring florists become masters florists and help jump start their career in floral design!

If you have a passion to become a florist in 2020 but you aren't sure where to start,... then sit back, relax and grab your pencil because I am about to share with you the steps I took to start my own flower business from scratch!

Click to watch the full video below

But for those of you who would prefer to read,...

In today's video/post I am going to walk you through the five steps I took to help advertise my business and get paying clients FAST!

For those of you who don't know, I moved to Alabama in October. Because I moved away from my home town in south eastern Pennsylvania, It put me in a position where I was FORCED to find all new clients in a completely new state I knew absolutely nothing about or the people.

Here are the five key steps I took to advertise my business!

Optimizing your name on social media,

(Specifically Instagram!)

The first thing I recommend you do when starting your flower business from scratch is actually changing your instagram name to something more searchable!

In the instagram title you have your @name

ex: @flowersbyalexis and then the black bold letters that most people use to put their full name.

We are going to be focusing on the black bold letters. Let's say I am looking for a makeup artist in the Philadelphia area. When you search on instagram, “Philly Makeup artist” all the accounts using the black bold words title “Philly Makeup artist” will actually pop up FIRST in the instagram search bar.

What this means for you: you are going to change your name on instagram from

ex: Alexis Christine to Philly Florist, Alexis

Making this little change alone, you should notice an increase of followers but it will be people in your location area that will now be following you.

Optimizing your social media name on instagram really helped new clients find me alot easier and It's definitely a key tip in growing your business when you are starting out!

BONUS TIP: This also ties in when you are actually posting your instagram content. When you are posting using the instagram platform you want to make sure you are also GEOTAGGING all of your pictures so people can also find you through location.

Advertise in Facebook groups about your

flower business